This Cookie Policy explains how Vantage Fit uses cookies and similar technologies in the course of our business, through our website vantagefit.io. It explains what these technologies are, and why we use them, as well as your rights to control our use of them. You may modify your cookie preferences at any time through the cookie preference centre available on the website.
1. What Is a Cookie?
Cookies are small text files that a website asks the user's browser to save on the user's system/device, when a user visits the website, in order to remember the user's device upon revisiting the website or during the session. Cookies set by the domain Vantage Fit are called first-party cookies and cookies set by other domain(s) than the website(s) you are visiting are termed as third-party cookies. Third-party cookies are generally used for marketing and advertising purposes.
2. Purpose of Using Cookies?
Our website https://www.vantagefit.io/ ("Vantage Fit" or "We" or "Our" or "Website") uses cookies and other tracking technologies for the following purposes:
- To analyse your use of our website
- For promotional and marketing purposes
- To understand your preferences such as preferred language
- To deliver information that matches your interests
- To help us understand our audience and traffic patterns
- To let you automatically log into programs and parts of our site that require membership
- To manage and present the information displayed on our website
3. Types of Cookies Used by Vantage Fit
- Strictly Necessary Cookies
- Targeting Cookies
- Functionality Cookies
- Performance Cookies
4. Cookie List
The table below provides additional details on the specific cookies used on vantagefit.io:
Strictly Necessary Cookies
Some cookies are required for technical reasons in order for our websites to support functions such as logging in and payment transactions.
| Cookie Provider | Name of Cookie | Type of Cookie | Purpose | Duration |
|---|---|---|---|---|
| vantagefit.io | cfruid | First-Party | Cookie associated with sites using Cloudflare, used to identify trusted web traffic. | Session |
| vantagefit.io | zaraz-consent | First-Party | Set by Cloudflare Zaraz consent management. Stores the visitor's cookie consent preferences to ensure only permitted scripts are loaded. | 1 Year |
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used to build a profile of your interests and show you relevant adverts on other sites. They do not store direct personal information but are based on uniquely identifying your browser and internet device.
| Cookie Provider | Name of Cookie | Type of Cookie | Purpose | Duration |
|---|---|---|---|---|
| vantagefit.io | _gcl_au | First-Party | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 3 Months |
| vantagefit.io | _lfa | First-Party | Leadfeeder cookie that collects behavioural data of all website visitors, including pages viewed, visitor sources, and time spent on the site. | 2 Years |
| vantagefit.io | _omappvp | First-Party | Set by OptinMonster, a lead generation and popup tool. Used to track visitor behaviour and determine when to display opt-in campaigns and popups. | 2 Years |
Functionality Cookies
Functionality cookies enable us to provide additional functions to you on our site such as personalisation and remembering your saved preferences.
| Cookie Provider | Name of Cookie | Type of Cookie | Purpose | Duration |
|---|---|---|---|---|
| vantagefit.io | messagesUtk | First-Party | Used by HubSpot to recognise visitors who chat via the chat flows tool. If the visitor leaves before being added as a contact, this cookie is associated with their browser. | 1 Year |
| vantagefit.io | Vantagecircle | First-Party | A session cookie used to maintain the visitor's session state on the Vantage Fit website. | Session |
Performance Cookies
Performance cookies gather data on how visitors use a website, which pages are visited most often, or if they encounter errors. These cookies do not collect identifiable information on visitors; all data is anonymous and used only to improve website functionality.
| Cookie Provider | Name of Cookie | Type of Cookie | Purpose | Duration |
|---|---|---|---|---|
| .google.com | _ga | Third-Party | Google Analytics cookie used to distinguish unique users by assigning a randomly generated client identifier. Calculates visitor, session, and campaign data for site analytics. | 2 Years |
| .google.com | _ga_BEPJXBKYZ2 | Third-Party | Google Analytics 4 (GA4) property-specific cookie used to persist session state and store information about how visitors interact with the website. | 2 Years |
| .google.com | _ga_LLCFDEYLYN | Third-Party | Google Analytics 4 (GA4) secondary property cookie used to persist session state and store visitor interaction data for a separate GA4 measurement stream. | 2 Years |
Any cookie whose purpose has not yet been fully identified is listed as an "Unclassified Cookie". We are actively reviewing such cookies and will update this policy accordingly.
Session Recording — Hotjar
Our website uses Hotjar, a behaviour analytics and session recording tool operated by Hotjar Ltd. Hotjar captures mouse movements, clicks, scrolls, and page interactions to help us understand how visitors use our site. Personally identifiable information (PII) and sensitive form inputs are automatically masked and are not recorded. Session recordings are only activated after a visitor has explicitly accepted our cookie banner.
| Cookie Provider | Name of Cookie | Type of Cookie | Purpose | Duration |
|---|---|---|---|---|
| .hotjar.com | _hjSessionUser_[ID] | Third-Party | Set by Hotjar when a user first lands on the website. Persists the Hotjar User ID which is unique to that site, ensuring data from subsequent visits are attributed to the same user ID. | 1 Year |
| .hotjar.com | _hjSession_[ID] | Third-Party | Holds current session data. Ensures subsequent requests within the session window are attributed to the same Hotjar session. | 30 Minutes |
| .hotjar.com | _hjFirstSeen | Third-Party | Used to identify the first session of a new user and determine if the user's journey should be captured in a Hotjar recording. | Session |
| .hotjar.com | _hjAbsoluteSessionInProgress | Third-Party | Used to detect whether the user's first pageview session has been recorded. | 30 Minutes |
Session Recording — Microsoft Clarity
Our website uses Microsoft Clarity, a session recording and behaviour analytics tool operated by Microsoft Corporation. Clarity captures mouse movements, clicks, scrolls, and page interactions. Personally identifiable information (PII) and sensitive form inputs are automatically masked and are not recorded. Session recordings are only activated after a visitor has explicitly accepted our cookie banner.
| Cookie Provider | Name of Cookie | Type of Cookie | Purpose | Duration |
|---|---|---|---|---|
| clarity.ms | _clck | Third-Party | Persists the Clarity User ID and preferences on the browser. Ensures behaviour in subsequent visits is attributed to the same user ID. | 1 Year |
| clarity.ms | _clsk | Third-Party | Connects multiple page views by a user into a single Clarity session recording. | 1 Day |
| clarity.ms | CLID | Third-Party | Identifies the first time Clarity saw this user on any site using Clarity. | 1 Year |
| clarity.ms | ANONCHK | Third-Party | Used to check if cookies can be set on the visitor's browser. Stores the session ID for a unique user session. | 10 Minutes |
| clarity.ms | MR | Third-Party | Indicates whether to refresh MUID (Microsoft User Identifier). | 7 Days |
| clarity.ms | MUID | Third-Party | Identifies unique web browsers visiting Microsoft sites. Used for advertising, site analytics, and other operational purposes. | 1 Year |
| clarity.ms | SM | Third-Party | Used to synchronise the MUID across Microsoft subdomains. | Session |
5. Other Tracking Technologies Like Web Beacons
Cookies are not the only way to recognise or track visitors on a website. We may use other similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognise when someone has visited our websites or opened an email including these. In many instances, these technologies are reliant on cookies to function properly, and hence, declining cookies will impair their functioning.
6. How Can I Control the Cookie Preferences?
Most browsers are set to accept cookies by default. However, you may remove or reject cookies in your browser's settings. Removing or rejecting cookies may affect the performance of the website.
Non-essential cookies (including analytics, advertising, and targeting cookies) are only placed after obtaining your explicit consent through our cookie banner. No targeting or analytics cookies will be activated until you actively accept the banner. You may withdraw or modify your consent at any time by clicking Decline on the cookie consent banner or through the cookie preference centre on vantagefit.io.
You may opt-out of individual third-party tracking using the links below:
- Google Advertising (DoubleClick): https://www.google.com/settings/ads
- Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout
- Leadfeeder Privacy: https://www.leadfeeder.com/privacy/
- OptinMonster Privacy: https://optinmonster.com/privacy/
- Hotjar Opt-out: https://www.hotjar.com/legal/compliance/opt-out
- Microsoft Privacy / Clarity Opt-out: https://account.microsoft.com/privacy/ad-settings
7. Update and Review
We may update this Cookie Policy from time to time. We encourage you to periodically review this page for the latest information on our Cookie Policy.