Week 1: Build the Habit (Days 1–7)
Establish the daily craft session routine: any qualifying creative activity, any duration.
Employees complete any qualifying creative activity before bed and log it in the app. The focus is on showing up consistently, not on a specific craft or duration.
Employees who log at least 5 out of 7 days in Week 1 establish the consistency baseline that Weeks 2 and 3 build on.
Send a Day 1 welcome message listing qualifying activities and encouraging employees to pick one craft to focus on during the first week. Keep the tone low-pressure and encouraging.



