Week 1: Build the Base (Days 1–7)
"Log at least 5,000 steps today."
The first week focuses on establishing the walking habit. A target of 5,000 steps per day is realistic for employees at any fitness level and easy to fit around any schedule. The focus is consistency, not intensity. This builds the routine that carries through the next three weeks.
Employees who log steps on 5 of 7 days in Week 1 earn their first Consistency recognition on the leaderboard.
Send a welcome message on Day 1 with the 4-week step progression and a first-week leaderboard snapshot to generate early energy.

