Week 1: Team Kickoff (Days 1–7)
"Log your steps today and contribute to your team's total"
Get every team member active and tracking from Day 1. Weekly target set at an achievable level so even the least active employees can contribute meaningfully. Focus is on 100% team participation, not raw step volume.
Every team member who logs steps on Day 1 contributes to the team total and appears on the leaderboard, signaling to the whole team that the challenge is live.
Send a Day 1 welcome message outlining the weekly target, the 4-week progression, and practical tips for adding steps to the daily routine: walking to a farther lunch spot, taking stairs, parking farther away.

