About the Company
IIM Ranchi (Indian Institute of Management Ranchi) is a premier management institution established in 2009 under the Indian Institutes of Management Act, located in Ranchi, Jharkhand. It is accredited by the Association of MBAs (AMBA) and is committed to developing responsible business leaders with a strong emphasis on sustainability and social equity.
The institution's UNGC-PRME chapter — United Nations Global Compact's Principles for Responsible Management Education — drives CSR and social responsibility initiatives. This includes awareness campaigns addressing gender equality, mental health, and community welfare, making employee and student wellness a core pillar of institutional culture.
Key Objective
"Our objective was to increase brand recall value by offering a gamified wellness platform for the participants supporting the noble cause."
The Challenge
- The biggest hurdle for the institution was to engage their participants virtually while following COVID-19 safety protocols.
- They needed a virtual wellness platform to host the LGBTQ wellness campaign at scale, with participants joining from different locations.
- They required tools and resources to accurately track the activity levels of all participants in real time.
The Approach
- Vantage Fit hosted a three-day virtual walkathon with a "Walk-The-Most" target, designed to maximise participation across the full duration.
- The platform offered a cost-effective, quick onboarding process that required minimal setup from participants.
- Multi-device fitness integration ensured participants could connect via wearables, smartphones, or manual logging.
- The entire walkathon was gamified with a real-time leaderboard, encouraging friendly competition throughout.
- HR admins monitored engagement levels through the Vantage Fit dashboard and received a detailed post-event report on top performers and individual health insights.
Results
The three-day walkathon generated strong momentum from the outset, with participation and engagement both climbing each day.
- More than 120 people participated in the virtual walkathon.
- 41% of all participants met their personal step target.
- Over 11,00,000 steps were covered collectively during the event.
- The average participant logged approximately 10,000 steps per day.
- Participation grew by more than 11% per day across the three-day event.
- Engagement of participants increased by over 63% from start to finish.
- Average steps increased by over 35% from day one to the final day.
