About the Company
This organisation is a leading international aerospace and defence company with decades of experience designing and manufacturing business jets and military aircraft. Headquartered in France and founded in 1929, the company operates across multiple countries with engineering and production facilities in Europe and Asia, including Pune, India.
With a highly skilled, globally dispersed workforce, the organisation had traditionally focused on technical excellence — but recognised the growing need to invest in employee physical wellness as part of a broader people-first agenda. This walkathon marked their first structured corporate health initiative.
Key Objective
"Our objective was to offer a state of art wellness solution spreading awareness about a healthy lifestyle and establish our brand recall value among the participants."
The Challenge
- The organisation had no prior experience running corporate health initiatives for their employees — making a simple, low-friction onboarding essential.
- They had witnessed a decline in general physical wellness across the workforce, driven by desk-bound work patterns.
- Employers needed an effective wellness solution that could promote an active lifestyle and raise health and fitness awareness at scale.
- They wanted to monitor employees' health status over the programme and drive measurable improvements in overall engagement and activity levels.
The Approach
- Vantage Fit hosted a 21-day virtual walkathon with a daily step target of 8,000 steps.
- The platform provided an easy onboarding process with multi-device and cross-platform integrations, minimising the barrier to entry.
- A fully gamified experience — including a real-time leaderboard and daily progress tracking — kept participants engaged throughout all three weeks.
- HR admins monitored each employee's progress in real time through the Vantage Fit HR Dashboard.
- Post-challenge, admins received a detailed report covering total calories burned, top performers, and individual leaderboard rankings.
Results
The 21-day walkathon delivered a sharp and sustained increase in activity levels — with participation, calories burned, and average daily steps all climbing significantly from baseline.
- More than 255 employees participated in the virtual walkathon.
- Over 125 employees were consistently active throughout the challenge duration.
- More than 50 employees hit the 8,000-step daily target on most days.
- Around 46,000 calories were burned collectively per day during the contest.
- An 18% increase in activity level retention was recorded post-challenge.
