Week 1: First Pedal (Days 1–7)
"Log a cycling session today."
Start. Employees aim to cycle at least 2 days this week. No distance target yet: focus is on getting the first rides logged and the habit started. Challenge Completion Badge tracking begins. Employees who haven't cycled before can start with a short indoor session to get comfortable with logging.
Challenge Completion Badge tracking begins on Day 1. Employees who log their first ride unlock the starting point for the full completion reward.
Send kickoff message with practical tip: suggested route, local bike map, note about secure bike parking at the office. Encourage employees to post their first ride.

