About the Company
Vantage Circle is an AI-powered employee engagement platform founded in 2010 and headquartered in Guwahati, Assam, India. The company serves 700+ organisations globally across HR, recognition, wellness, perks, and pulse survey verticals. With a team of 250+ employees, Vantage Circle operates at the intersection of people technology and workplace culture.
As a company whose core product is employee wellbeing and engagement, Vantage Circle applied the same rigour internally — using Vantage Fit alongside annual health check-ups to build a longitudinal picture of how daily movement habits correlate with measurable health outcomes over time.
The Challenge
Vantage Circle identified a gap between its wellness initiatives and measurable health outcomes. Employees found it difficult to track long-term progress, which hindered sustained engagement.
Between 2023 and 2025, the organisation aimed to:
- Promote a workplace culture focused on preventive healthcare.
- Encourage daily physical activity through the Vantage Fit app.
- Support long-term habit formation and sustainable lifestyle changes.
- Increase consistent participation in annual health check-ups.
- Analyse correlations between daily step counts and improvements in key health biomarkers.
The Approach
The wellness initiative integrated medical insights with daily activity tracking, creating a continuous cycle of awareness, action, and measurable improvement.
Annual Health Check-Ups (2023, 2024, 2025) covered eight key parameters: Blood Sugar, Bone Health, Heart Health, Inflammation Markers, Iron Levels, Kidney Health, Thyroid Health, and Vitamin Deficiencies. Year-on-year tracking enabled clear trend identification.
Daily Activity Tracking via Vantage Fit gave employees personalised step goals, habit reminders, weekly and monthly analytics, wellness challenges, and Vantage Points as rewards for hitting milestones. HR focused on sustainable, achievable increases — not extreme targets — ensuring inclusivity for all fitness levels.
The combined approach established a direct link between everyday movement and measurable health outcomes — something difficult to prove without both the medical and activity data in the same study.
Gamification and behaviour change were reinforced through badges, tier-based leagues (Bronze, Silver, Gold), peer leaderboards, and continuous in-app analytics — helping employees build physical activity into a long-term daily habit rather than a short-term push.
Results
The 3-year study demonstrated a clear, data-backed link between consistent daily activity and improved health biomarkers — across multiple parameters and at meaningful scale.
- 94 employees participated consistently across all three annual health check-ups from 2023 to 2025.
- 44 employees (~47%) showed measurable improvement in at least one major health parameter.
- Among the 44 who improved: Blood Sugar 79%, Iron Levels 71%, Inflammation Markers 69%, Kidney Health 50%, Heart Health 4.25x, Bone Health 2.5%, Thyroid Health 5%.
- Employees averaging 6,000–8,500 steps/day showed the strongest outcomes — improving in 4 or more health parameters.
- Employees averaging 3,000–6,000 steps/day showed improvement in 2–3 parameters, demonstrating that moderate activity produces clinically meaningful change.
- Even 3,500–5,000 steps/day produced foundational improvements in 1–2 parameters — proving that any consistent movement is better than none.
