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11 Major Sustainability Challenges to Address

11 min read
Last Updated on 22 July, 2024

Businesses nowadays are aware of their crucial role in solving wicked and complex issues like climate change. Several obstacles are preventing many business owners from going green.

There have been changes in the employer-employee relationship in recent years. The focus now has moved from only achieving targets to finding answers rooted in nature.

Everyone today participates in the fight against climate change. Everyone is also interested in managing diversity, equity, and inclusion in the workplace (DEI). As the year progressed, all these predictions did, in a sense, "come true," but the work is far from done.

They know how their markets rely on healthy social and environmental systems. Companies are also aware of the environmental impacts their productions hold. What exactly are these difficulties, and how can you overcome them?

In this article, let's discuss 11 major sustainability challenges businesses face. Not only that, we will look out for ways to overcome these issues.

What do You Mean by Sustainability?


Sustainability is the ability to meet our requirements without jeopardizing future generations. Resources needed also include social and economic ones.

"There is no such thing as 'away.' When we throw anything away, it must go somewhere." – Annie Leonard, Proponent of Sustainability

It is not only a concern for the environment; economic growth and social equity are also tied to it. Preservation of a shared environment for future generations is a major problem.

Sustainability plans deal with environmental factors, like -

  • Conservation of the environment

  • Maintenance of renewable fuel sources

  • Decrease in co2 emissions

In short, it fosters innovation and preserves our way of life. It also protects our natural environment and human and ecological health.

What is Sustainability Business?


Sustainability business is an approach to doing business that considers the needs of both current and future generations. It balances economic growth, environmental protection, and social progress. It does not compromise the ability of future generations to meet their own needs.

This implies that companies must consider how their activities may affect global resources. Be it the environment or civil society. This entails cutting back on waste and emissions.

It raises energy efficiency and encourages sustainable supply-chain practices. It also involves making investments in renewable energy sources.

Businesses must ensure lowering any harmful environmental consequences while generating value for everyone. Be it stakeholders, employees, consumers, or shareholders.

Sustainable business practices aim to end poverty, combat inequality, and halt climate change. To do this, companies must ensure that their supply chain supports environmental objectives. Such as tackling global warming, preserving underwater life, and preserving terrestrial life.

"The activist is not the man who says the river is dirty. The activist is the man who cleans up the river." By Ross Perot.

They could check their surroundings to determine how they can contribute to-

  • Good health and well-being

  • High standards in education

  • Access to clean water and sanitation

  • The development of sustainable towns and cities

These objectives all complement one another to have a beneficial outcome.

Top 11 Sustainability Challenges faced by Companies


One major issue firms deal with is incorporating the concept of sustainability into business. Many owners strive to increase their sustainability. They aspire to run a greener company and understand its benefits.

"Plans to protect air and water, wilderness and wildlife are plans to protect man." By Stewart Udall.

Many business owners struggle to transition from their operations to being green. They face significant sustainability challenges. Let's discuss a few challenges.

1. Climate Change and Public Policy

The biggest challenge faced by current and future generations is climate change. It is one of the most pressing issues of our time. Our socio-economic ecology is affected. Nobody is devoting enough effort to exploring how to do this.


It affects us all, and the effects are becoming more visible daily. As such, we must take action to mitigate the effects of climate change.

Public policy can play an important role in this effort. It helps shape strategies to reduce emissions and promote sustainability.

The results may be so damaging to our social structure that even developed nations cannot handle the turmoil.

2. Youth Unemployment and Poverty

Youth unemployment and poverty remain major issues in emerging and developing nations (markets). Ecological and resource sustainability are necessary for reducing poverty.

Unless production practices and consumption habits improve, increased food production will speed up.

  • Land degradation

  • Greenhouse gas emissions

  • Biodiversity loss

3. Working Together for Sustainability

The world is increasingly facing environmental challenges. It is becoming increasingly important for us to work together to ensure sustainability. We must recognize that we are all part of the same global community. Our actions have an impact on each other.

We can develop strategies that will enable us to lessen our environmental impact. We can save resources and safeguard the environment for future generations. We can make a difference in the battle against climate change. Provided we take collective action and band together.

Sustainability is not about individual action. It requires us to come together as a collective force for positive change.

Most sustainability concerns demand systemic change, necessitating stakeholder collaboration. Businesses must speak with decision-makers, competitors, and affected stakeholders to address sustainability issues.

4. Transparency and Traceability in the Supply Chain

It is only possible to create a sustainable company with traceability and transparency in the supply chain. And this remains a primary concern related to sustainability.

A corporation must show a detailed view of a product's lifecycle from raw materials to the point of sale. It is only possible to take significant action by mapping out what must be done and where. Reestablishing trust for businesses can be done through transparency.

One of the main sustainability issues in business is the need for accurate, improved, and inclusive data. Because that describes and provides standing with equity and justice.

5. Energy Transition and Less Renewable Energy

Many people worldwide don't have access to electricity and gas. They have to cook with the help of fossil fuels and use it for electricity.


Companies should keep an eye on their electricity usage. To create more sustainable societies, there needs to be an energy shift toward a cleaner, more affordable, and more effective model.

6. Circular Economy Principles

The most significant general sustainability issue will be the circular economy. It might be the most effective route toward sustainability, particularly for international corporations. Due to the scarcity of natural resources, it is crucial.

"We cannot solve our problems with the same thinking we used when we created them." – Albert Einstein, Physicist

Waste is becoming a valuable input thanks to the circular economy. We can stop using virgin resources and adding to pollution. We can achieve it by closing the resource supply and disposal circle.

It is a concept worth exploring for industries where raw materials are essential to manufacturing (i.e., food, beverage, and apparel).

These business models aim to keep materials in use. They renew natural systems and reduce waste and pollution.

7. Diversity, Equity, and Inclusion

Companies will be more ambitious in the future about redefining what it means to be devoted to diversity, equity, and inclusion (DEI).

Instead, the corporation must incorporate DEI principles throughout all operations, from sales to PR to HR.

They should also refocus the purchasing power. It will open up their chances for various suppliers throughout their value chains.

8. Educating the Public

Sales of environmentally friendly goods and services do not reflect the effort that went into their development. Businesses must learn more about to -

  • Evaluate

  • Categorize

  • Advertise sustainable goods and services

It will prevent greenwashing and have a beneficial impact on consumer behavior

9. Regenerative Agriculture and Nature-Friendly Methods

The G7 Leaders advocated for a net-zero and nature-positive world in 2021. Businesses in a nature-positive economy must do more to reduce harm. They must work to improve the resilience and health of natural systems.

What does this mean for businesses? There are many methods for businesses to adopt a nature-positive strategy. We identify two key areas for action -

  • Investing in ecosystem restoration both within and outside the value chain. It can mean going beyond "no deforestation."

  • Adopting regenerative farming methods to develop agricultural systems. One that replenishes soils, protects biodiversity, and captures carbon.

Companies may achieve several converging objectives for

  • Reducing greenhouse gas emissions

  • Preserving biodiversity

  • And restoring ecosystems thanks to these two sustainability programs.

10. Government Policy

Businesses have difficulty convincing the government (Sustainable Development Goals) to support sustainable development. Hence, these policy cues are absent everywhere.

Their sustainability initiatives are being reduced or delayed due to political uncertainty. To achieve change, the role of the government is important.

The government is required to develop a framework that requires action from corporations. We need good sector coordination, and public-private partnership approaches to execute the SDGs.

11. Developing a Long-Term Focus


It becomes challenging to make long-term decisions due to -

  • Changing financial markets

  • Consumer spending habits

  • Shifting trade agreements

  • Contradictory state policies

Businesses need a method for balancing their short and long-term goals.

Reasons Why Every Organization Should Offer Environmental Wellness

Stats and Facts

Take into account these statistics from the Sustainability Management School of Switzerland as you work to make your company sustainable well as the areas where you may make savings to lower your company's carbon footprint:

  • Every year, around 5 trillion plastic bags are used worldwide.

  • Each year, 400 million tonnes of plastic are manufactured worldwide.

  • Only 9% of the plastic ever created has been recycled globally. Whereas 79% is currently in landfills, dumps, or the environment, and 12% has been burned.

  • The annual trash generation is anticipated to increase by 70% from 2016 to 3.4 billion tonnes in 2050. This is due to rapid population expansion and urbanization.

  • By 2050, the plastics sector will be responsible for 20% of all global oil consumption if current trends hold.

  • 40% of all waste is created during building construction and later demolition.

7 Sustainable Business Models

We live, work and play on one planet, and we must take care of it for the benefit of everybody. It makes developing sustainability in business operations beneficial for several reasons. Putting morality aside, a sustainable core business model might also be a profitable one.

"We can chart our future clearly and wisely only when we know the path which has led to the present." By Adlai E. Stevenson

Your organization needs a strategy, plan, and roadmap to improve its sustainability performance. Here are some pointers for increasing the sustainability of your company.

1. Do your Research

Businesses should also show a passing interest in sustainability by adopting smart strategies. Falling for trends and not doing proper research will do no good in the long run.

Usually, these marketing gimmicks are done to increase brand equity and customer base. That shouldn't be the case. Instead, you must do deep thinking and research and plan accordingly.

2. Innovate

It may be necessary to alter business plans to meet sustainability. Innovations will develop due to the need to change the business to be more sustainable. These consist of the following -

  • Enabling board members and company executives to focus on sustainability and drive execution

  • Developing products or services to achieve sustainable results.

  • Marketing goods and services to encourage consumers to make sustainable decisions.

  • Using sustainable development objectives to guide methods for leadership development.

3. Work Together with Nonprofit Organizations

Sustainability is new to many companies. A significant learning curve hinders many companies from taking action. A sustainability plan for the organization might easily overburden the sustainability board. And it can result in inaction.


Forming connections with NGOs working in the area is one way to get help around this. Many NGOs offer the tools and expertise required to support you in starting your work.

Regardless of your interest in any factor, you will find a nonprofit that shares your ideals.

"Earth provides enough to satisfy every man's need, but not every man's greed." By Mahatma Gandhi

4. Educate your Employees

The companies with the most effective wellness programs succeed. As they inform and include their staff in the process.


It is significant for several reasons.

First, training your staff will enhance their knowledge of the same. Your employees will try to drop their previous habits and get new, better ones.

Second, it gives your staff the freedom to play a part. Hence, it may improve morale and make everyone aware of the responsibility.

You can teach your staff the importance of these topics.

Some alternatives include promoting sustainability in company speeches, such as -

  • Setting up webinars.

  • Conducting lectures.

  • Holding lunch-and-learns for staff members.

  • Investing in Corporate Social Responsibility (CSR) education.

5. Reformulate Your Supply Chain

If your company manufactures and sells goods, study your supply chain and incorporate fresh ideas, such as -

  • Responsible material sourcing -
    Know where the raw materials or parts you buy come from. You can impact your partners by upholding fair labor practices. You can achieve this by rejecting child labor or supporting fair-trade agreements.

  • Reduce the number of natural resources -
    You should look for plastic alternatives. You should look for cost-efficient and environment-friendly equipment. You can cut down on plastic waste by redesigning your packaging. Include QR codes on your packages to help inform clients about your sustainability initiatives. Further, you can also optimize your production process.

  • Reduce carbon emissions -
    There are many ways you might cut carbon emissions in your company. Smart sensor installation can be one. It will turn off the energy, heating, and cooling when not required.

You can also try relocating your manufacturing plant near your consumer base. It will reduce transportation-related emissions and will be cost-efficient. You can replace parts, if not all, with on-site solar or wind power systems.

"Conservation is a state of harmony between men and land." By Aldo Leopold

6. Take Responsibility and Work to Get Better

Responsibility increases with increased transparency. Leadership tactics and encouraging your employees are essential for implementing business sustainability programs. These programs promote change and enhance better outcomes.

7. Carbon Capture and Storage

You should consider decarbonizing the captured carbon emitted while manufacturing cement and polymers.

With carbon capture and storage, businesses may seize carbon at the source. They then compress and transport it to a suitable location for long-term storage.

Only a few companies are working on using captured carbon dioxide to make plastics like polyurethane. In this regard, emerging technologies show great promise.

Bottom Line

Sustainable development is not a trend; it is a requirement. The kind of future we leave for future generations determines sustainability.

Organizations show concern for sustainability through their policies, regular operations, and attitudes. Businesses are being compelled to respond to growing environmental concerns on a worldwide scale.

As a result, sustainability is progressively appearing in many businesses' mission statements. It is a shift from being regarded as a necessary business need to a chance to advance.

People have significantly contributed to developing our current environmental and social conditions. And future generations must develop solutions and adapt, as must today's population.

This article is written by Daina Barman who is a content writer and marketer at Vantage Circle. Besides being an epicure trying to cook every dish possible, she likes to dance her way around everything. To get in touch, reach out to editor@vantagecircle.com

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