How to Increase Employee Participation in Wellness Programs?

Did you know that participation in workplace wellness programs has plummeted from 72% to just 39% between 2017 and 2019? This startling statistic underscores a common issue many organizations face— getting employees to engage with wellness initiatives.

When participation drops, the benefits of these programs, designed to enhance employee well-being and productivity, are left untapped.

But here's the exciting part: it doesn’t have to be this way.

In this blog post, we’re on a mission to help you create a wellness program that isn’t just a quick hit but an everlasting classic—a program that stands the test of time, benefiting both your team and the overall success of your company.

Join us as we explore practical and heartfelt strategies to increase wellness program participation!

What are the Barriers to Wellness Program Participation?

1. Lack of Program Awareness

One of the biggest challenges in making wellness programs successful is simply getting the word out. If you think deeply, the adage "ignorance is bliss" doesn't really hold true when it comes to employee wellness programs.

A study revealed that while 70% of employers claim to have wellness programs, only 34% of employees are aware of them. Employees might hear about a wellness program but not receive enough details to understand how to participate or the benefits. This lack of detailed information can lead to confusion or disinterest.

For instance, if the specifics about how to join a program, what activities are included, or how wellness rewards work are not clearly communicated, employees might feel too uncertain to get involved.

They are already caught up with deadlines and duties. Why do you think they will put effort into enrolling themselves in some program they haven’t heard much of?

Moreover, if information is only shared on the company's intranet or through physical posters, it might not catch the attention of all staff members, particularly those who work remotely or are not often in common premises.

Disconnect will cause disengagement.

2. Viewing Wellness as a Luxury and Not a Necessity

Many people think of wellness programs as something extra, like icing on the cake. They see them as nice-to-haves, not must-haves. This way of thinking can be a big problem for companies trying to help their employees get healthier.

A source indicated that many employees do not find worksite wellness programs relevant or appealing to their needs. Interest in outcome-based wellness programs dropped from 72% to 39% between 2017 and 2019, highlighting a decline in perceived value and relevance.

Moreover, ongoing studies show that wellness programs often only engage those who are already health-conscious, with less motivated individuals opting out of initiatives like office weight-loss challenges or gym memberships. For instance, gym memberships only benefit about 10-15% of employees who would have joined regardless.

3. Privacy Concerns

People are understandably cautious about sharing personal information, especially when it comes to their health risks. Wellness programs often ask for sensitive details like medical history, biometric screenings, or even mental health struggles.

This makes many people feel uneasy. They worry about how this information will be used, who will see it, and if it could come back to bite them. It's like handing over one’s personal diary and hoping no one reads it.

If employees want to participate and share their health information, it has to be a free choice, not a coerced decision,..
– Dara Smith, an attorney at the American Institute of Retired Persons

As per a very informative article published in SHRM, a significant portion of data collected through wellness programs falls outside the safeguards of federal and state privacy laws.

However, Kate Bischoff, management attorney at SHRM-SCP, writes, “Employee health information gathered from any source, for any reason, must be kept separate and secure,... (data collected by a wellness program) should, whenever possible, be kept by the wellness program vendor and inaccessible to the employer.”

4. Lack of Management Support

The role of leadership on workplace wellness program participation cannot be overstated. When leaders do not actively endorse or participate in these initiatives, it sends a clear message to employees that wellness is not a priority within the organization.

Employees often mirror the health behaviors of their leaders. If managers consistently prioritize work over wellness, it can create a culture where employees feel pressured to do the same.

For instance, if a wellness program encourages mindfulness breaks but managers are constantly sending urgent emails during these times, it undermines the program's intent. This inconsistency between espoused values and actual practices can erode employee trust and diminish program participation.

5. Time Constraints

Let's face it: life is busy. Between work, family, and personal commitments, finding time for oneself can feel like searching for a needle in a haystack. Wellness programs, while beneficial, often fall victim to this time crunch.

If wellness programs are scheduled at specific times that do not align with all employees' varied schedules, such as fixed hours during the workday, participation can be further hindered.

Additionally, for employees working shifts, traveling frequently, or having irregular hours, the lack of flexible or virtual options means they miss out on these beneficial programs.

6. The "What's in it for me?" Factor

Many employees simply don't see the personal value in participating. They might think, "Sure, my company wants me to be healthier to save money, but how does this really benefit me?"

This perspective can create a sense of resentment, as they may feel exploited or pressured to participate for the company's gain rather than their own well-being.

Will joining a fitness challenge really help them reduce stress? Will attending a nutrition workshop improve their energy levels? Unless employees see a direct benefit to their personal lives, they're less likely to prioritize workplace wellness programs.

Suggested Read: What Do Employees Truly Want in a Wellness Program?

7. The Incentive Conundrum: Too Much or Too Little?

Incentives can be a powerful tool to boost participation in workplace wellness programs, but striking the right balance is crucial.

When incentives become the primary focus, it can shift the emphasis away from the intrinsic benefits of wellness. Instead of prioritizing their health for personal well-being, employees might participate solely for the chance to win a financial incentive. This transactional approach can undermine the long-term goal of fostering healthy behaviors.

On the other hand, a complete absence of incentives can make it challenging to motivate employees to take the first step. Offering small rewards such as gift cards or a recognition can serve as a positive reinforcement and encourage continued participation.

The key is to find a balance between extrinsic and intrinsic motivation. By highlighting the personal benefits of wellness while offering additional incentives, companies can create a more sustainable and engaging program.

Suggested Read: 7 Wellness Incentive Ideas To Boost Your Corporate Programs

8. Wellbeing Stigma

Wellness stigma remains a substantial obstacle to employee participation in wellness programs. Negative perceptions and stereotypes surrounding various health conditions create a culture of silence and fear. Employees may hesitate to engage in wellness activities for fear of judgment, discrimination, or being labeled as different.

This stigma is particularly prevalent in areas such as mental health, weight management, and chronic conditions. It can lead to feelings of shame, embarrassment, and isolation, preventing individuals from seeking necessary support and resources.

Moreover, the fear of disclosure can hinder participation in wellness programs that require personal health information. Employees may be reluctant to share sensitive data due to concerns about confidentiality and potential misuse.

Source

What is a Good Participation Rate for Wellness Programs?

A good participation rate for employee wellness programs is generally considered to be around 40%. This figure reflects the average engagement across various organizations, regardless of size or program specifics.

However, participation rates can vary significantly based on the effectiveness of the program design and management support. For instance:

High-Performing Programs

Some companies, such as Johnson & Johnson, have achieved participation rates above 80% by implementing comprehensive and strategically designed wellness programs that include strong leadership engagement and effective communication strategies.

Employer Offerings

In 2020, at least 50% of companies with 50 or more employees offered wellness programs, with this figure rising to 90% for companies with over 50,000 employees.

Engagement Challenges

Despite the availability of wellness programs, many employees remain disengaged, with studies indicating that most wellness initiatives primarily attract those who are already health-conscious, leaving those who might benefit the most less likely to participate.

In summary, while 40% is a standard benchmark for the median participation rate, successful programs can achieve much higher engagement through effective design and management support.

Strategies to Motivate Employees and Increase Wellness Program Participation

Getting employees excited about prioritizing their health can be a challenge. But fear not! With a little creativity and understanding, you can transform wellness from a chore into a coveted perk.

Let's dive into strategies to boost employee engagement in wellness programs:

1. Personalize the Wellness Experience:

Everyone's different, and so are their wellness needs. Offering a one-size-fits-all approach to wellness is like giving everyone the same meal. While some might love it, others will be left hungry.

To truly support employee well-being, you need to provide a buffet of options. From fitness classes to financial wellness, there should be something for everyone. This way, employees feel valued and understood, and they're more likely to find something that works for them.

To help them better, you can do health risk assessments and tests to know about their individual health conditions. You can also conduct one-on-one sessions wherein you appoint a professional therapist, and employees can confide in them the mental health issues that they are undergoing.

This data can then be used to prepare personalized wellness journeys for every employee. The procedure would be long, no doubt, but it will pay off.
To give you a hint let me make you think of this: when it’s your birthday and you receive a handmade card, it makes you feel ten times better, doesn’t it? Well, it shows that a little personalization goes a long way.

2. Form a Wellness Committee

A dedicated wellness committee can be a catalyst for creating a thriving wellness culture. At its core, a wellness committee brings leadership from within. Instead of wellness being a top-down mandate, it becomes a shared mission led by peers who understand the daily challenges and aspirations of their coworkers.

This shift in perspective can be incredibly powerful. When employees see their colleagues championing wellness, it feels more authentic and achievable. It's no longer about following rules, but about joining a community that cares about each other's well-being.

Moreover, the beauty of a wellness committee lies in its diversity. By bringing together people from different departments, roles, and backgrounds, you create a melting pot of ideas and perspectives.

With their on-the-ground insights, committee members can help create programs that are specifically tailored to the organization's unique culture and challenges. And last but not least, the committee can gather real-time feedback, allowing for agile adjustments to keep the program relevant and engaging.

3. Lead by Example

Encourage leaders at all levels to actively participate in and promote wellness initiatives. This means more than just expressing verbal support; it's about being visibly and consistently involved.

For instance, imagine it's Wednesday afternoon, and the CEO is seen heading to the on-site gym or joining a lunchtime meditation session. This kind of visible participation helps create a workplace culture in which taking care of oneself is not just accepted but celebrated.

To reinforce this commitment, consider implementing "wellness hours" for leadership, where they visibly take time away from work to engage in health-promoting activities. This sets a powerful example and sends a clear message: "We're all in this together, and your well-being is important to us."

4. Create a Supportive Community

Wellness is more enjoyable and effective when it's a shared experience. To foster a sense of belonging and mutual support, create a community around wellness at work. Start by forming wellness teams or committees with employees from different departments to plan and promote various wellness initiatives.

Set up forums or wellbeing boards, both physical and digital, where employees can share their experiences, tips, and challenges related to wellness. This creates a space for open discussion and support.

Team-based wellness challenges are another great way to encourage collaboration and friendly competition, making wellness a group effort. Regular wellness events, like group fitness classes, healthy cooking demos, or wellness fairs, can also bring people together.

The goal is to create a culture where wellness is a shared value and a communal experience.

5. Incorporate Gamification

All work and no play makes Jack a dull boy.

And that's why adding a playful element to wellness programs can make them more engaging and fun.

Create a points system where employees can earn rewards for participating in wellness activities, like attending fitness classes or completing health assessments. This adds a layer of motivation and makes the experience more enjoyable.

Organize team challenges to encourage collaboration and friendly competition. For example, set up interdepartmental step challenges or healthy recipe contests.

Use a digital platform where employees can track their progress, earn badges for their achievements, and see how they rank on leaderboards. This interactive approach keeps everyone involved and motivated.

You can also consider seasonal or themed challenges to keep things fresh and exciting.

6. Offer Meaningful Incentives

To truly motivate employees, it's important to offer incentives that enhance their well-being. Start with extrinsic rewards, like extra paid time off for reaching wellness goals or health insurance premium reductions for participating in activities.

As employees get involved, gradually shift the focus towards intrinsic rewards, emphasizing the personal health benefits and sense of achievement. It's crucial to address "What's In It For Me?" (WIIFM) so employees understand the direct benefits of their participation, such as improved health and reduced stress.

Avoid using negative incentives or penalties, as these can create a sense of coercion. Ensure all incentives comply with legal requirements to maintain trust.

Additionally, consider partnering with local wellness providers for discounted services and offering wellness-related gifts like fitness trackers or meditation app subscriptions.

The goal is to show that the company is willing to significantly improve employee health and well-being.

7. Communicate Effectively

Effective communication is at the heart of driving participation in wellness programs. To ensure that every employee is informed and inspired to join, it's crucial to develop a comprehensive, multi-channel communication strategy.

This approach should use a variety of platforms, such as email newsletters, intranet posts, physical bulletin boards, and company-wide meetings, to reach employees wherever they are.

Highlight success stories of employees who have benefited from the wellness programs, showing real-life examples of positive changes. These stories can inspire others and make the benefits of participation more tangible.

Regular "wellness spotlights" are another effective tactic. By focusing on different aspects of the program each week or month, you can keep the conversation fresh and ongoing.

The key is to weave wellness into the fabric of company dialogue, making it a regular topic of conversation and keeping it top of mind for everyone.

8. Include Extended Family in the Wellness Initiative

People are often more motivated to participate when their loved ones are involved. Most often, your employees might have an ailing parent or toddler to look after. And that's why the power of family involvement in wellness initiatives cannot be overstated.

When an employee sees their loved ones benefiting from and enjoying the program, their own commitment soars. Picture the impact of a wellness program that offers resources not just for the employee, but for their college-aged child struggling with stress, or their spouse grappling with work-life balance.

By addressing these interconnected aspects of an employee's life, you're alleviating the mental and emotional burdens that can significantly affect workplace performance and satisfaction.

9. Provide Educational Resources

Offering educational resources, such as workshops, seminars, webinars, or informative articles, empowers employees to make informed decisions about their health and well-being.

When employees understand the impact of certain habits on their health, they are more likely to take proactive steps to improve their lifestyles. This knowledge can be a powerful motivator for joining wellness programs.

10. Give Employees a Choice

Giving employees the freedom to choose is essential in boosting participation in wellness programs. This choice manifests in two ways: the option to participate and the variety of activities offered within the program.

Choice of Participation

Allowing employees to decide whether to join wellness programs is fundamental. Everyone has different life situations, and sometimes, individuals may not be ready or able to engage in additional activities. They might be going through personal challenges, health issues, or simply prefer to manage their wellness in their own way.

By not penalizing employees for opting out, companies show respect and understanding. Punishing those who choose not to participate can add unnecessary pressure and may even push them away from the organization.

Instead, it's more effective to encourage participation through positive incentives, creating a welcoming environment where employees feel comfortable joining in when they’re ready.

Choice of Options

Offering a broad range of wellness activities caters to the workforce's diverse interests and needs. This variety allows employees to pick what resonates with them the most, making it more likely they’ll engage and enjoy the experience.

It’s about finding something that fits each person’s lifestyle and preferences, whether they're looking to relax, get fit, or learn more about healthy living. When employees can choose activities that align with their interests and schedules, they feel more in control and are more likely to stick with the program.

11. Implement an Effective Marketing Approach

And last but not least, implement a top-notch marketing approach to seal the deal.

Effective marketing can be the ultimate secret weapon in boosting wellness program participation. The key is to create a compelling narrative that resonates with employees on a personal level.

Start by developing a strong brand identity for your wellness program. This branding should reflect your company's values while speaking directly to your employees' aspirations for better health and well-being.

Next, harness the power of storytelling. Share real, relatable success stories from employees who've benefited from the program. Diversify your communication channels to ensure your message reaches everyone. Combine eye-catching visuals, engaging videos, and concise text across various platforms - from company-wide emails to physical posters and digital signage.

You can also invite speakers, renowned physicians, and therapists. Look for collaboration opportunities by reaching out to people at events and on platforms like LinkedIn.

Create excitement through strategic marketing campaigns. Use teaser content to build anticipation for new initiatives. Launch major program components with the fanfare of special events.

Finally, make participation irresistibly easy. Every piece of marketing should include a clear, simple call to action. Whether it's joining a challenge or signing up for a class, the path from interest to action should be smooth and obstacle-free.

How Can You Fuel Long-Term Participation in Your Wellness Program?

Getting employees excited about wellness is one thing; keeping that enthusiasm alive is another. To truly make a difference, we need to foster a culture where wellness is seen as an essential part of work life, not just a passing fad.

Below are some great strategies to help you fuel long-term participation in your wellness program:

1. Program Design

According to a Rand Report, employees consider factors beyond just incentives, such as the design and accessibility of the program, when deciding whether to participate. This stat shows that designing a program well is out utmost importance if you want to sustain it for long.

This can be viewed from two aspects. One, the user experience. The more seamless and user-friendly your platform is, the better it will attract customers. Nobody likes to use platforms that hang or crash down in an instant. Isn’t it?

Keep on upgrading the platform by using the latest technologies and make it look aesthetic; use proper color coding, make the navigation buttery smooth and pay great attention to all the nooks and crannies of it.

The second point deals with the functionality and inclusivity aspect. Is your program designed in such a way that addresses diverse concerns or is it just confined to a particular segment of the population? Are the resources, interventions and the health-tracking features of your program useful and relevant?

You must probe into all such questions and really dig deep.

For that, conduct surveys, talk to your employees, look at the ‘lacks’ of the program and try to integrate as much of it as you can into it.

Your program will eventually grow. It will take time, but a genuine product will always outlive the rest.

2. Ongoing Feedback and Adjustments

It's essential to continuously gather feedback from participants to understand what's working and what isn't. Regular surveys, focus groups, or informal check-ins can provide valuable insights into employee preferences and challenges.

Using this feedback to make adjustments ensures the program stays relevant and responsive to employees' evolving needs. This iterative process demonstrates that the organization is genuinely invested in the well-being of its employees, which can boost participation and engagement.

3. Integration with Company Goals

When employees see how wellness fits into the bigger picture of the company's success, it makes a world of difference.

By connecting wellness initiatives to overall company goals, employees are more likely to see the value in participating. For example, if a company is focused on innovation, highlighting how stress reduction and mental well-being can boost creativity can be a powerful motivator.

When employees feel like they're contributing to the company's success while also taking care of themselves, it's a win-win situation. Making this connection clear can transform wellness programs from optional extras to essential components of an employee's role.

Can Employers force Employees to Participate in Wellness Programs?

No, employers generally cannot force employees to participate in wellness programs. Employees are more likely to engage in wellness programs they see as voluntary and supportive rather than coercive.

While employers can encourage participation by offering incentives, making these programs mandatory can lead to legal and ethical issues, particularly concerning employee consent and personal health information.

Additionally, fostering a supportive culture where participation is encouraged rather than enforced helps build trust and shows genuine care for employee well-being.

Suggested Read: 9 Ways To Create A Healthy Work Environment To Improve Employee Health

Many successful programs leverage social support and employee input to foster a culture of wellness rather than imposing participation.

Wellness programs should be about empowerment, not enforcement.

Are Employees Legally Bound to Participate in Wellness Programs?

No, employees are not legally bound to participate in wellness programs. Think of it like being invited to a community yoga class—it's encouraged, but you're not obligated to attend.

In fact, wellness programs must be voluntary to comply with regulations like The Americans with Disabilities Act (ADA) and The Genetic Information Nondiscrimination Act (GINA). Employers cannot penalize employees for non-participation.

Incentives can be used to encourage participation, but they must be reasonable and not constitute a veiled penalty that would make the program involuntary.

Final words

At Vantage Fit, we’re passionate about helping companies like yours make wellness a natural part of daily life. We know that every team is different, and that's why we offer personalized solutions that fit the unique needs of your workforce.

Our goal is to help you create a wellness program that not only boosts employee morale and wellbeing but also becomes a cherished part of your company’s culture.

If you’re ready to bring more health and happiness to your workplace, Vantage Fit is here to support you. Let’s work together to create a program that truly resonates with your employees and makes a lasting difference in their lives.

Reach out to us today and start building a healthier, more engaged workplace with Vantage Fit.